Story by George Fischer,
Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Controlling the conversation around your brand is critical to upholding and improving reputation.
In the long-term, monitoring social activity and proactively combating sources of negative sentiment while engaging the positive is a core strategy.
While long term strategies are great, board members and C-suite executives aren’t known for their patience, especially when it comes to the online perception of their brand.
So what can savvy digital marketers do in the short term? Dominate the entire first page of Google for brand related search queries.
Dominating the first page of Google requires an understanding of the various data types Google displays and how to take advantage. Let’s look at how you can monopolize all brand real estate on the first page of Google.